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Medical Cannabis Companies Need To Infuse Good PR

Cannabis is now legal in some form (medical or recreational) in 29 states. We are seeing more pharmaceutical companies entering this space.  The pharmaceutical industry is gingerly placing more bets on developing drugs that target the endocannabinoid system.

Drug companies are starting to invest more time and money in cannabis research now that 33 states and D.C. allow medical marijuana. The need for a clear and concise message, along with astute company positioning and a winning traditional and social media strategy are imperative as the business landscape in cannabis becomes ever more competitive.

So how does one go about getting this media attention? It always comes down to telling a great story. This is how you win your share of “ink.” Also going to the right cannabis reporter at the right time with that right story is key. Having the talking points and quotable quotes set to go to the right journalists when the news is imminent or breaking is how you get into mainstream media, such as Bloomberg, US News and others.


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